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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06585_Field_TCUM T150.txt
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1996-04-10
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The artist can correct the sense ratios before the blow of
new technology has numbed conscious procedures. He can
correct them before numbness and subliminal groping and
reaction begin. If this is true, how is it possible to present the
matter to those who are in a position to do something about
it? If there were even a remote likelihood of this analysis being
true, it would warrant a global armistice and period of stock-
taking. If it is true that the artist possesses the means of
anticipating and avoiding the consequences of technological
trauma, then what are we to think of the world and
bureaucracy of “art appreciation”? Would it not seem suddenly
to be a conspiracy to make the artist a frill, a fribble, or a
Milltown? If men were able to be convinced that art is precise
advance knowledge of how to cope with the psychic and social
consequences of the next technology, would they all become
artists? Or would they begin a careful translation of new art